Why business coaching is dead and what you need to do about it

Let’s be honest: the golden era of business coaching is over.

Sure, it was exciting when the coaching boom hit. A new wave of entrepreneurs, fueled by social media, jumped into the space, offering mentorship and guidance. For a while, the market was wide open, and being a coach was a great way to make an impact and a living.

But now? The game has changed.

Here’s What No One Wants to Admit:

1. The Market is Saturated Every scroll through LinkedIn, Instagram, or Facebook reveals a flood of coaches promising life-changing results. It’s no longer enough to call yourself a “business coach.” Everyone else is doing the same thing, and clients are starting to tune out.

2. Clients Are Smarter (and More Skeptical) People are tired of cookie-cutter frameworks and overhyped promises. They’ve heard it all before, and they’re becoming more discerning about where they spend their money. If you can’t prove your expertise or deliver tangible ROI, you’ll be left behind.

3. Coaching is Seen as a “Nice to Have” In uncertain economic times, businesses and individuals are cutting back on anything perceived as a luxury. And for many, coaching falls into that category. They want actionable solutions to real problems, not vague guidance or mindset shifts.

4. Coaching Income Is Hard to Scale If you’re tired of constantly selling, launching, and marketing to keep your income afloat, you’re not alone. The traditional coaching model is exhausting, and the ROI often doesn’t match the effort.

5. Corporate Clients Don’t Hire Coaches Here’s the harsh truth: companies with real budgets to spend aren’t looking for “coaches.” They’re looking for consultants, professionals who can diagnose problems, craft solutions, and execute strategies that deliver measurable business results.

The Solution: Become a Business Consultant

If coaching is dying, consulting is thriving. Because consulting isn’t new. It’s a well trodden path that has existed for hundreds of years. It isn’t going anywhere.

• While the coaching space is flooded, corporate consulting might be an untapped goldmine for you

• Companies are willing to pay top dollar for professionals who can solve their problems, not just “hold space” for them. 

• Unlike coaching, consulting allows you to work on strategic, high-level business challenges, often with long-term contracts and recurring revenue streams.

• And the traditional consulting firms? They are asleep on the job.

Why You’re Perfect for Consulting

If you’ve been successful as a coach, you already have the core skills to excel as a consultant:

• You understand how to help people overcome obstacles.

• You know how to identify gaps and craft solutions.

• You’re skilled at building relationships and delivering results.

But to transition into consulting, you need to leave the outdated coaching model behind and learn how to:

• Position yourself as a trusted authority that companies want to work with.

• Craft corporate-ready offers that address real business challenges.

• Sell and deliver consulting engagements that are scalable, profitable, and impactful.

That’s exactly what Consulting Launch Lab is designed to help you do.

It’s time to leave the overcrowded, undervalued coaching space and step into the high-impact, high-income world of consulting. Let the coaches fight over scraps while you build a business that attracts serious clients and creates real change.